Greetings from the Second District is an exhibit for the Museum & Learning Center at the New York Fed. The exhibit highlights regional economic activity and community engagement.

As Creative Director, I conceptualized and developed the exhibit visuals and content, managed a team of in-house and agency designers and illustrators, and oversaw the fabrication with third-party vendors.

The feature walls span 1000 square feet. Designed in partnership with The Mardiney Group, Inc.


“Wish You Were Here” vintage postcards meets Mid-Century Modern vibes meets 15th Century Medici Polazzo.


  • 4,000 square feet Registered Historic Landmark
  • Permanent exhibit; fabricated with 10 year lifespan
  • Selected/contracted new vendors through competitive bid
  • 20k visitors each year; Public and Student Audience
  • 24+ original illustrations; developed from historical and economic data, in partnership with regional economist
  • 18+ original content elements; Research sourced from annual reports and departmental information


Greetings From the Second District features the New York Fed’s regional and economic diversity of the Federal Reserve’s Second District, which includes New York State, the twelve northern counties of New Jersey, Fairfield County in Connecticut, Puerto Rico, and the U.S. Virgin Islands.

The exhibit illustrates many of the regional businesses, industries, and communities, in addition to a selection of community development and education programs offered by the New York Fed to households, and businesses across the district.

Illustrations by Daniel Baxter.


The exhibit feature 250+ originally sourced postcards that showcase the breadth of local gems. Vintage postcards activate the existing stone wall for a “wish you were here” vibe. 


Large vitrines, placed along the existing stone columns, establish intimacy in the cathedral-like Learning Center. The custom six foot vitrines feature objects from key regional industries. Each memento was researched, sourced, licensed, and curated to create memorable and relatable storytelling for the district.

The views expressed in this post are those of the author(s) and do not reflect the position of the Federal Reserve System. Any errors or omissions are the responsibility of the author(s).